Customers are increasingly turning to third-party services. The delivery and takeout commissions accounted for up to 25% of the restaurant's profit. Pita Pan is having difficulty reaching out to its customers digitally, especially for direct takeout orders, because they have already paid for delivery.

Pita Pan, which has been affected by the COVID-19 epidemic, has been in survival mode" like any other restaurant, even before onsite dining was forbidden. The current key business goal, according to the discussion with the Chief Executive, is to promote online orders directly with the restaurant and attract new customers.