Progressive Web Applications (PWAs) continue to earn. Several brands, including Starbucks, Pinterest, and Twitter, reported significant increases in user engagement when they replaced legacy mobile web experiences and native apps with PWAs. Why does PWA feature rock? In this blog, we mention the key PWA features that make progressive web apps the future of web development, especially concerning mobile devices.
Progressive web apps are the future
A Progressive Web Application (PWA) is a website that acts like a mobile application. PWAs are designed to take advantage of native mobile device functionality without end-users having to download software locally, visit app stores, and make purchases. Instead, Progressive Website Applications can be invoked immediately via the browser and can be localized with a search engine query.
PWA eliminates the need for eCommerce retailers to develop local applications for multiple mobile operating systems. Just like YouTube videos, PWA content is downloaded incrementally, which gives end users a better user experience than traditional responsive design websites. The term "progressive web app" was introduced in 2015 by designer Francis Berriman and Google Chrome engineer Alex Russell.
PWAs aim to bridge the gap between mobile networks and native apps and make the most of the advantages of native mobile apps for mobile browsers.
There are so many reasons that PWAs come over web development, it is not only some of the hype that will vanish after some time. Let us take a look at a few of the features of PWA:
1. Looks and feels like a local app
PWAs are an excellent alternative to mobile apps. They are much cheaper to build and cross-platform as standard, so there are no separate apps for Android and iOS to develop.
With Progressive Web Application, users don't need to visit the App Store. Unlike native apps, progressive web apps don't require heavy tasks like downloading. For example, Pinterest's PWA download weighs just 150 KB, compared to the 9.6 MB required to deliver this experience for Android and 56 MB for iOS.
In addition, PWAs can replace websites. This could easily be a marketing site, blog, business, or even a series of cat memes. PWAs offer the best of both worlds - push notifications, offline mode availability, Uniform Resource Locators from www and deep links.
2. Higher consumer engagement
You may have come across some websites that display a dialogue box with a Cancel or Allow button that you can click. When you click the Allow button, the website will send updates while you are not there. The main benefit of this feature is that you can add this website to your homepage with just one click. Similarly, the ability to add links in a progressive web application allows the application to be cached. This gives you access to the app right from the home screen.
3. Fast website
Progressive web applications are based on a new technology known as service workers. Note that service workers are unique, event-driven scenarios with access to events across domains. They are programmable web proxies that sit between the wider internet and user tabs.
These proxy servers intercept network requests and rediscover or rewrite them to provide detailed offline and caching support. In simple terms, they provide reliable and instant charging regardless of the network connection. As a result, it promotes better navigation and shortens loading times.
4. Safer
Like most web developers, you probably know how much Google pushes websites to use HTTP instead of HTTP. Not surprisingly, cyber threats top the list of applications and web developers.
In the past, HTTP was not secure enough to protect valuable and sensitive information from users. Because of this, websites switch to HTTP, which makes it easy to run PWAs in a secure and controlled environment. When entering sensitive and personal information into progressive web applications, such as credit card information or contact information, users tend to feel more secure and enjoy the peace of mind they deserve.
5. Offline mode available
Service staff gives users offline access to the websites they have visited. As already explained, the concept for service employees is the cornerstone of PWA, as it allows content caching, push notifications and background updates as well as offline functionality.
Note that offline access via service staff is possible because these are Java scripts that run independently of your application and can respond appropriately to network requests, connectivity changes, and push notifications.
6. An easy and simple update
In addition to skipping, browsing, and installing the App Store, PWA users can also skip updating (or accepting an updated offer) an app whenever a developer releases a new version. Users always have access to the latest solutions. This feature allows enterprises to avoid a problem called software fragmentation when they have to wait for an older version of an app or risk losing users before they initiate an update.
7. Savings for development
Professionals following the trend of progressive web applications use web stacks for their development. This approach requires less effort and time and is, therefore, less expensive.
The reason is that developers don't need to build apps for multiple platforms because progressive apps can work well on Android and iOS and can load on different devices.
8. Reduce friction during installation
Recognizability, one of the main characteristics of PWAs, increases its competitiveness compared to native applications. This benefit is significant because each additional step in downloading the app reduces the number of potential users by 20%.
Since PWAs are not installed on devices or shared via Play or the Apple Store, your customers are just a few steps away from getting started. No need to visit the app store, hit the install button and accept various permissions. All you have to do is visit the website, add the app to the home screen, return to the home screen, and open the website.
Development tools of PWA
PWA development is likely to lead to the presence of mobile networks, especially in the next few years. If you're new to PWAs, these tools will point you in the right direction:
- Google Developers has the resources to help you code and comprehensive PWA checklists. For example, you can use the Lighthouse extension to check a web page to see if it qualifies as a progressive web application.
- Knockout is a JavaScript library that you can use to create the editor's interface and user interface.
- React and Angular are amazing JavaScript frameworks for PWA development.
- PWA Builder fetches data from your website for easy and fast PWA creation.
- The Progressive Web App Space offers great solution samples in a variety of categories including business, shopping and gaming.
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