eCommerce
|
03 March 2021
eCommerce

10 Tips to Increase User Engagement for Your eCommerce Website

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The rise in the eCommerce site has made selling products online in a large manner which become competitive in business. Many and many people choose to sell products online and the number is growing speedily every year.
Some tips are given below to improve your sales on eCommerce sites. And some information about it is very important.

First of all, how popular has eCommerce become?

The Rise of eCommerce
Oberlo has some important statistics about eCommerce which reveal just how important the platform was :
  • According to the counting, there are estimated to be 1.92 digital marketers around the world in 2019, rising to the estimated 2.14 billion marketers in 2021.
  • This year eCommerce sales expected 13.7% of retail sales worldwide, but the retail sales rose in 17. 5% in 2021.
  • Online shopping from mobile is expected to account for 67.7% of digital sales in 2019.
  • A huge 85% of online shoppers will do research online before shopping.
  • Around 65% of people search on mobile devices, because they are visiting a showroom.
  • 81% of shoppers say that they trust what their friends and family recommend.
  • Younger shoppers spend 6-7 hours searching and buying the products online.
Challenges Facing eCommerce
  • Cyber & Data Security. When it comes to eCommerce, one of the bigger challenges faced by security violations
  • Online Identity Verification
  • Attracting the Perfect Customer
  • Customer Loyalty
  • Converters shoppers into pay consumer
  • Challengers and content analysis
  • Price and shipping
  • Product Return & Refund Policies
Conversion Rate Optimisation
  • Add a turned up to your site
  • Remove nonessential files
  • Add remembrance, reviews, and signs.
  • Remove extra files
  • Make the steps very easy.
  • Add every person who signs up.
  • Enforce your CTA copy.
  • Add the live section to your page.
Better Return on Investment:
Generally telling you if you are reproducing how much your stock exchange outlay will return over time. We will tell you to use an average return of 6% of appreciation that you will contact for years as well as years.
insightss into Customer Behaviour:
A vendor insights is a clarification used by business to achieve a deep understanding of how their audience thinks and feels. Analysing human behaviours allows companies to really understand what their consumers want and need, and most importantly, why they feel this way.
Increased Trust
Trust means that you rely on someone else to do the right thing. You believe in the person's integrity and strength, to the extent that you're able to put yourself on the line, at some risk to yourself. Trust is essential to an effective team, because it provides a sense of safety.
Improved User Experience:
  • Ensure Ease of Use
  • Be Consistent
  • Leverage Your Knowledge Base to Save Time
  • Improve Your Website Speed
  • Keep Language Consistent & Simple
  • Improve Readability
  • Pay Attention to Feedback
  • Eliminate Confusion:
What are the top 7 ways of optimization of website and mobile devices
  • Test Your Site Using Google's Mobile-Friendly Tool.
  • Use a Responsive WordPress Theme.
  • Choose a Reliable Web Host.
  • Improve Your Site's Loading Times.
  • Redesign Your Pop-Ups for Mobile Devices.
  • Enable Accelerated Mobile Pages (AMP)
  • Create a Mobile App.
What are optimized product pages?
  • Use high-quality images to sell products.
  • Add more than one image.
  • Include keywords relevant to the product in the page's title tags and product descriptions.
  • Share testimonials and customer reviews.
  • Make sure image spacing is good so things aren't too cluttered.
  • Use high-quality images to sell products
  • Add more than one image
  • Include keywords relevant to the product in the page's title tags and product descriptions
  • Share testimonials and customer reviews
  • Make sure image spacing is good so things aren't too cluttered
  • Incorporate video descriptions and views
  • Consistent branding and logo placement
Optimise for Local Search
  • Optimize Your Homepage
  • Optimize Your Meta Data
  • Create a Page for Every Product, Service and Location
  • Use Local Business, Organization, Product & Service Schema
  • Claim Your Google My Business Page
  • Update NAP Citations on Your Website
What are optimized product pages? Here are some basic but crucial tips for optimizing your listing:
  • Enter Complete Data for Your Listing
  • Include Keywords
  • Keep Business Operating Hours Accurate
  • Add Photos
  • Manage & Respond to Customer Reviews
  • Let Customers Message You
  • Use Local Posts
  • Stay Connected During COVID-19
  • Get Smart about E-mail Marketing
While it still has its competition, it's undoubtedly still working. Email marketing has an ROI of 4400%. Those companies that utilize email and do it well can enjoy higher sales and a more cost-efficient approach to their marketing overall. The main reason why people wonder if email still works is due to its age.
Below, we've outlined the four types of popular email marketing campaigns and how you can use them to help your business grow.
  • Email Newsletters. One of the most common and popular email marketing campaigns are Email Newsletters
  • Acquisition Emails
  • Retention Emails
  • Promotional Emails
Offer Loyalty Programmes and Rewards
Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers. They are designed to encourage repeat business, offering people a reward for store/brand loyalty (hence the name).
The best retail loyalty program
  • Best Buy Loyalty Program. Best Buy's loyalty program is called My Best Buy, and it has three tiers – Regular, Elite, and Elite Plus
  • Benefits Cosmetics – Beauty Loyalty Program
  • Nordstrom loyalty program
  • Old Navy loyalty program
  • Patagonia loyalty program
  • Samsung loyalty program
Get Social with Instagram
  • Choose an Instagram Aesthetic.
  • Maintain a consistent look.
  • Interact with your followers through captions.
  • Be picky with your content.
  • Add videos and boomerangs to your account.
  • Go live.
  • Plan your content.
  • Use Instagram stories.
Launch a Facebook Store
Nearly a million businesses in the UK and around the world can now set up a single online store to sell products, with no fee, on Facebook and Instagram. The initial stage of the Facebook Shops rollout has been brought forward and extended because of Covid-19.
Is having a Facebook store worth it? Having a Facebook store is a great way to grow your business, allowing you to tap into new audiences and gain more customers. It makes sharing your content really easy, so it's a great way to market your store and products, increase sales, and boost your bottom line!
The best selling items on Facebook Marketplace to make money include furniture, sports and fitness equipment, books and textbooks, kid's toys, clothing and shoes, electronics, garden and outdoor items, office supplies, pet supplies, and storage or organization items.
Make Use of Personalisation
A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems.
Personalisation can influence which brands people prefer. In this way getting personalization offers right could increase your market share, with more customers preferring your brand over competitors. Having the technology in place to power personalised offers is the first step towards increased brand preference
Personalization Strategies
  • Use data to enhance experiences.
  • Send personalized emails.
  • Create meaningful Opt-in forms & Thank You pages.
  • Turn unknown visitors into hot leads.
  • Chat with prospects in real time.
  • Personalize sales follow-ups.
  • Provide context-based support.
  • Target customer needs with a Knowledge Base
Up-sell and Cross-sell
Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Though often used interchangeably, both offer distinct benefits and can be effective in tandem
Upselling is focused on upgrading or enhancing the product the customer is already buying. For example, a housekeeping service might upsell a customer buying a weekly cleaning package by offering a package with more rooms, and cross-sell by also offering a carpet deep cleaning service.
Up-selling is a marketing technique where you try to convince a customer to purchase a more expensive product. A down-sell involves a reversal of the up-sell. If a customer does not want the product you want to sell, you suggest a cheaper alternative.
Give Your Customers Excellent Service
Here are the ways to deliver great customer service
  • Know your product
  • Maintain a positive attitude
  • Creatively problem-solve
  • Respond quickly
  • Personalize your service
  • Help customers help themselves
  • Focus support on the customer
  • Actively listen
Providing excellent customer service means going the extra mile in making sure a customer is happy and satisfied with a company's products or services. It also involves providing service to a customer in a timely, pleasant manner.

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